1. Professionally staged homes stand out from the crowd.
A professional stager will examine the property with an objective eye and make recommendations to give the home that "wow" factor necessary to entice potential buyers. Did you know that only 10% of people can look past the clutter and unsightly decor in a home and see the potential of a property? First impressions mean everything in the real estate market, having a home professionally staged will ensure that those critical first 10 seconds of a showing are a deal maker, not a deal breaker.
2. Real Estate agents often make suggestions for improvements needed, but they aren't as detailed as a professional home stager.
Many realtors feel they provide adequate suggestions on repairs and changes needed to get a property sold, but usually these suggestions don't cover all the elements a home stager would. As a real estate agent you know most homes are purchased based on emotions, professional stagers will advise making all the obvious repairs and improvements needed, but they also help provide the emotional connection points throughout the home that make potential buyers fall in love. Most real estate agents don't have the design expertise to help their clients carry out a masterful home staging, and most homeowners don't have the knowledge, objectivity, or time to carry out the changes suggested.
3. Just because you recommend home staging for a listing does not mean you have to pay for it.
Although some real estate agents are opting to provide home staging for their clients as part of their fees and services, it is not the norm for agents to pay for staging. Recommending a professional home stager is just like recommending a home inspector. Your clients don't expect you to pay for the home inspection services, so why should they expect you to pay for home staging services? In the end, staging doesn't cost the homeowner a dime either, a 2007 Home Gain Survey of over 200 realtors reported that sellers who spent typically $500 on staging services for their home recovered over 343% of the cost in the sale of their home. Read more...