Redflamencos | Home Properties

Home Staging and Real Estate Marketing

Posted on March 14, 2011

1. Professionally staged homes stand out from the crowd.

A professional stager will examine the property with an objective eye and make recommendations to give the home that "wow" factor necessary to entice potential buyers. Did you know that only 10% of people can look past the clutter and unsightly decor in a home and see the potential of a property? First impressions mean everything in the real estate market, having a home professionally staged will ensure that those critical first 10 seconds of a showing are a deal maker, not a deal breaker.

2. Real Estate agents often make suggestions for improvements needed, but they aren't as detailed as a professional home stager.

Many realtors feel they provide adequate suggestions on repairs and changes needed to get a property sold, but usually these suggestions don't cover all the elements a home stager would. As a real estate agent you know most homes are purchased based on emotions, professional stagers will advise making all the obvious repairs and improvements needed, but they also help provide the emotional connection points throughout the home that make potential buyers fall in love. Most real estate agents don't have the design expertise to help their clients carry out a masterful home staging, and most homeowners don't have the knowledge, objectivity, or time to carry out the changes suggested.

3. Just because you recommend home staging for a listing does not mean you have to pay for it.

Although some real estate agents are opting to provide home staging for their clients as part of their fees and services, it is not the norm for agents to pay for staging. Recommending a professional home stager is just like recommending a home inspector. Your clients don't expect you to pay for the home inspection services, so why should they expect you to pay for home staging services? In the end, staging doesn't cost the homeowner a dime either, a 2007 Home Gain Survey of over 200 realtors reported that sellers who spent typically $500 on staging services for their home recovered over 343% of the cost in the sale of their home. Read more...

Home Selling Tips for Property Owners

Posted on January 12, 2011

This article has a few mind shifting tactics that could help you close the deal whether you are selling privately or by making use of the services of a Realtor - Although some of these basic guidelines apply to South African property sellers, sellers from other countries will benefit from them as well.

The guidelines in this article are common sense and very simple to follow unfortunately most property sellers neglect to apply these basic rules and end up forking out loads of cash on advertising fees, and in most cases lose even more money by dropping their selling price more than necessary just to get their property sold.

Bond cancellation

The first step to take when selling any property in South Africa, is to give a three-month notice to the bank with whom the bond is registered to avoid cancellation fees which is usually equal to 3 months installments. The cancellation fee will be calculated pro-rata if you do sell your property before 3 months is over but only if you gave notice, in other words the sooner you give notice the better.

Determining the Selling Price

When determining the asking price for your home take current market conditions into consideration and look through the eyes of a potential buyer and decide how much you would be willing to pay for your property if you had to buy it. Also take the actual selling price of similar properties in your area into consideration, be realistic tough and compare apples with apples; another option is to get an appraisal from a professional appraiser. Remember that the selling price determines the success on your efforts to sell your property. Do not over price your property as it can cause you to lose a good buyer and put you out of the market for a few months and increase your marketing expenses. Read more...

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